​Fractional CMO

Omni~View Software | 2025–Present

Lead marketing strategy, brand positioning, content operations, product marketing, event marketing, and go-to-market execution for a SaaS platform serving portable storage and asset-based businesses.​

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Key accomplishments include:

• Built a scalable content and SEO engine focused on AI search visibility and organic growth

• Led positioning and launch strategy for Omni~View NextGen

• Developed integrated campaigns spanning product marketing, webinars, events, email, social, and sales enablement

• Supported record-setting sales momentum and increased market visibility

• Built modern thought leadership and customer education initiatives

• Led strategy around AI-enhanced search optimization and structured content systems

Head of Marketing

Full Circle Insights | 2023–2025

Led brand, content, demand generation, product marketing, events, and communications for a Salesforce-native SaaS attribution and funnel analytics platform.

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Highlights:

• Generated 400+ MQLs with a 49% MQL-to-SAL conversion rate

• Led launch strategy for PLG initiatives and AI-focused product messaging

• Managed integrated campaigns across webinars, content, paid media, events, nurture, and social

• Built executive thought leadership and category positioning strategies

• Collaborated closely with sales leadership and RevOps teams to align marketing with revenue goals

Director of Content & Communications

Searchspring | 2021–2023

Led content, communications, social media, PR, events, and brand storytelling for a leading ecommerce SaaS platform.

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Results included:

• Increased MQLs by 470%

• Influenced more than $2.3M in marketing-originated bookings

• Improved MQL-to-SQL conversion rate from 10% to 18%

• Increased event lead generation by 150%

• Increased organic traffic by 20%

• Increased G2 reviews by 282% in one quarter

• Supported company growth from private equity to growth equity stage

Oversaw:

• Brand messaging

• Thought leadership

• Webinar strategy

• PR and media relations

• Social media strategy

• Customer storytelling

• Cross-functional GTM initiatives

Director of Digital Marketing & Content

Minnesota Lottery | 2017–2020

Led digital marketing, content strategy, social media, and digital communications for a statewide consumer brand.

Managed:

• Digital marketing strategy

• Paid media oversight

• Social media

• Website strategy

• Marketing operations collaboration

• Agency relationships

• Cross-channel campaigns

Additional Experience

• Saint Paul College

Director of Content & Digital Marketing

• CaringBridge

Digital Marketing & Content Manager

• Independent Pet Partners

Content & Brand Manager

• Cuneo Advertising

Digital Strategist

• KVRR-TV

Broadcast Journalist